Breakthrough's R&D activity helped Susie to finance her social purpose projects. She had no need to do this but used profits from the company that would normally go to her as the 100% shareholder, to support her clients and partners instead.
Her projects help them to get other funding, publicity or new business through her networks, awards, magazines, radio shows or partnership programmes. Susie and the company take no remuneration for this, but just see it as their social purpose which is wrapped around the core aim of getting funding for small businesses.
Concentrating on social impact doesn’t just mean helping their clients though. Susie pledged that they should also be a responsible corporate citizen: